Confirmed Fb Adverts Retargeting Methods For Most ROAS

Proven Strategies For Setting Up Retargeting Campaigns

We’ve compiled proven tips from our many years of experience and many many successful facebook ad campaigns we had and still have. These proven strategies will help you optimize your retargeting campaigns and achieve much better results.

Keep Ad Frequency in Check

Spamming potential customers with retargeting ads 5 to 10 times a week will lead to ad fatigue and reduced effectiveness. Instead, you should aim for a frequency of around 2 to 3 times per week for better results.

Even though Facebook remarketing ads are super effective, overexposure can push people away. You can monitor your ad frequency using the Frequency metric in Facebook Ads Manager. 

To do this, set the reporting period to the last 14 or 30 days and look for the metric in the columns of your ad reports. If it’s not there by default you can customize your columns or set the columns to Performance and clicks.

You can also use the Audience Overlap tool to check if your ad sets are targeting the same people or not. If you notice overlap, adjust your targeting to reduce it. This helps lower ad frequency and keeps your audience more engaged with your content.

To find that, go to Tools, then Audiences

 select your audiences and click show audience overlap.

Try Advantage+ or Lookalike Audiences

If you want to expand your retargeting audience, Facebook’s Lookalike Audience and Advantage+ Audience features are great ways to do it. They analyze your existing customer data to identify people with similar interests and behaviors.

By using these features, you can double or even triple your audience size. Simply duplicate your ad copy and creative, and modify it to this broader audience for maximum reach and impact.

Do NOT Exclude People Who Already Purchased From You

Take advantage of repeat sales and cross selling by targeting your existing customers who have already purchased from you. These people are more likely to buy again because they are already familiar with you and have some sort of trust.

You can give them special promotions, or premium upgrades. Only exclude past buyers when running campaigns for exclusive new customer deals or offers that aren’t relevant to them.

Extend Your Ads Retention Period

While many recommend keeping retargeting ads within a 7 or 14 day window, our experience is that maximizing the retention period often delivers better results.

By selecting the longest retention period available, Facebook can prioritize engaging your warmest audience first while gradually extending reach to colder audiences. This approach helps you make the most of your retargeting campaigns by tapping into both highly interested and potential future customers.

Laser Targeting

Edit each retargeting campaign to focus on specific segments, especially those who interacted with certain products or added items to their cart for example.

To target users based on their activity, use the contains or equals option in the Retention section. For example, if you want to retarget visitors who aéready visited your landing page, include URLs containing phrases such as “lander” or whatever phrase your landing page URL contains.

You can also set up retargeting for people who visited your offer page for example but didn’t complete their purchase. You can enter phrases that your offer page contains. This way you can narrow down your audiences effectively.

Pinpoint Customer Drop Offs

Knowing where customers drop off in their journey is key to improving your conversions. For instance, if users abandon their carts, retarget them with discounts to address price concerns or highlight fast shipping to address delivery worries.

To enhance your retargeting strategies, you can use heatmap tools like HotJar or Crazy Egg to get a complete view of the customer journey from their first visit to your page to the checkout or sign up process. 

This can help you identify where potential customers lose interest. Use this information to create ads that address these drop off points, such as special offers to encourage them to take action.

Proven Ad Strategies For Retargeting Campaigns

With your retargeting audience targeting dialed in, now let’s focus on the creative side of your campaigns, your ads. Here’s how you should write ad copy and design creatives that grab attention and convert.

Be Personal in Your Ads

The golden rule is: keep it personal.

No need to dive into personal anecdotes, just talk directly to your audience. Using the word “you” in your ad copy makes it feel like a conversation with a friend rather than a hard sell. This approach resonates well because people use Facebook to connect with others, not to shop. Creating that friendly, relatable vibe can make your ads stand out.

Align Your Retargeting Ads with the Funnel Stages

Consistency is very important. Your Facebook retargeting ads should match the audience’s stage in your marketing funnel.

• Middle of Funnel (MOFU): Focus on nurturing engagement by highlighting product benefits and providing more detailed information. For example, Best Self Co. uses this stage to showcase benefits with visually appealing creatives that engage ad viewers.

Bottom of Funnel (BOFU): Drive conversions with clear calls to action and incentives like discounts or limited-time offers.

Pro Tip: Set up multiple ad sets within one retargeting campaign. Each ad set should target a specific Custom Audience, such as visitors to different landing pages. Use A/B testing with fresh, unique creatives to these groups to maximize your ROI.

Use Testimonials in Retargeting Ads

Trust is built through social proof, and customer testimonials are one of the best ways to establish it. Pull short, conversational quotes from your reviews to create an ad copy that highlights your product’s or services top value. Seeing real people praise your product makes potential customers more likely to trust it.

Keep the snippets brief and relatable perfect for Facebook users who are not actively searching for reviews. Include key details in your ad’s primary text, and make sure the creative element is eye-catching. Don’t forget to mention promotions or deals in the ad description to attract your audience better.

Use FOMO In Your Ads

Creating a sense of urgency is a great way to boost action. Use phrases like “limited time only” or “while it lasts” to remind customers that the product they’re eyeing might not be available later. This taps into FOMO (Fear of Missing Out), pushing them to make a purchase or take action before it’s too late.

People often change their minds at the last minute because they feel the price is too high. To address this, combine urgency with discounts or special offers to make the purchase feel more urgent and valuable.

Choose the type of discount that feels most valuable to your audience:

• For a $30 product, a 25% discount feels better than “$7 off.”
• For a $1500 item, $150 off is more appealing than a 10% discount.

Effective retargeting ads mix urgency like “this month only” with clear value “FREE” or “$70 value”, giving customers a reason to act fast. The combination of urgency and FOMO helps them realize they might miss out on a great deal, driving them to complete the purchase or take action.

Highlight the Benefits in Your Ads

People don’t just buy products, they buy the benefits those products offer. Whether it’s exceptional quality, unbeatable convenience, or outstanding customer service, make sure your retargeting ads highlight what makes your product or service truly valuable.

Remember, customers often need to engage with your brand multiple times before they’re ready to convert. Make the unique advantages your product provides clear and bold in your ads, so they understand exactly why it’s worth their time and money.

Conclusion

So there you go! With these proven Facebook ads retargeting strategies, you’re all set to take your campaigns to the next level, and make more money!🤑. 

By optimizing your audience, creating eye-catching ads, and addressing customer concerns, you can boost your ROI to get the most out of your retargeting campaigns. 

Keep experimenting and adjusting, and soon you’ll see bigger and bigger ROAS!