Who doesn’t hide from RISK?
Definition of risk: NOT KNOWING
“Not knowing” leads to being chicken, and therefore NOT DOING the thing. So your business stays stagnant.
How to get past risk in three steps…
1. Do the “risky” thing and discover the outcome, so you KNOW
Example: Talk to ten. Get nine no’s
Now you know. The risk of NOT KNOWING is gone. You KNOW it’s 9/10 no’s
2. Now I don’t know about you, but I do not want to hear 9/10 NO’s for a living? You? Enter NICHE
With Niche, you get to narrow down WHO you can help with what. So you stop hitting on everyone as if they were your prospect. And only deal with those who have the problem you solve, or otherwise want what you can do for them.
But that is still not all that pleasant, right? Because you have to ask EACH one..sigh. GIANT time, energy and joy suck.
But wait…there’s more…
3.Talk to prequalified peeps only, who book times to chat with you.
That’s the current ultimate. It’s what WE do.
RISK is near zero. You know THEY are coming for you. You know what qualifications they’ve got. You’re talking to someone who ASKED to talk to you and they know the costs, etc.
That’s the way we run our business. Took a few years to figure out, but here we are.
