Managing content for social media is a massive time-suck. You’ve got one video or podcast, but each platform wants a different size, format, or clip. So, what do you do? Spend hours slicing, dicing, resizing, and manually posting?
No thanks.
That’s where Repurpose.io steps in. This tool takes one piece of content and spits it out as perfectly optimized posts for platforms like TikTok, Instagram, LinkedIn, YouTube, and more. Plus, it can even post it for you.
Sounds good? Keep reading this Repurpose.io review as I break it all down—what it is, what it does, and why you might never want to manage social media manually again.
What is Repurpose.io?
Repurpose.io is a social media management tool that helps you scale your content’s reach across multiple platforms without breaking a sweat. Repurpose.io saves you serious time and money. Forget outsourcing your content marketing—this tool automates the heavy lifting for you.
Repurpose.io was created in November 2016 by Hani Mourra, a tech-savvy entrepreneur with a background in podcasting and WordPress automation tools. What started as a simple audio-to-video conversion tool has now evolved into an all-in-one content repurposing powerhouse.
Repurpose.io let’s you:
- Pick the platform you’re most comfortable with and repurpose content effortlessly to other platforms.
- Save time by automating tasks like adding captions or resizing videos.
- Save money. No need to hire an agency to churn out content—it’s all handled here.
Top Features That Make Repurpose.io a Game-Changer
1. Connect All Your Platforms
In Repurpose, everything revolves around “Connections.” These are the platforms where your content starts (sources) or ends up (destinations) during automation. Essentially, a source is where your content begins, and a destination is where it lands after Repurpose handles the transformation.
The best part? Repurpose.io gives you a wide variety of connections, so your content can seamlessly move across multiple platforms without the usual hassle.
Here’s a quick rundown of the supported connections:
- Instagram (source and destination)
- YouTube Podcast (source)
- Google Drive (source and destination)
- WordPress (destination)
- Facebook (source and destination)
- SoundCloud (destination)
- TikTok (source and destination)
- LinkedIn (source and destination)
- Pinterest (destination)
- Zoom (source)
- Dropbox (source and destination)
- Sound Podcast (source)
- Twitter (destination)
- Acast (destination)
- YouTube (source and destination)
2. Workflows That Automate Everything
Workflow is the process you set up to take your content from one place, tweak it however you like, and then send it out to the platforms you want.
Repurpose gives you the freedom to create multiple workflows, so you can fully automate how your content gets repurposed and you can start with one content source and branch out into several unique workflows.
For example, let’s say you’ve got files in Google Drive. You could set up different workflows to share that content on Facebook, TikTok, Instagram, YouTube, Twitter, or LinkedIn, each tailored with specific actions.
Want something simpler? You could automate tasks like posting a Facebook video directly to Twitter—no extra steps needed. It’s all about creating the system that works for you.
3. Templates for Perfect-Looking Posts
Every social media platform has its own rules for what looks good. A video that works perfectly on one site might feel out of place on another. That’s why Repurpose came up with templates—they make it easier to adjust your content so it looks just right wherever you post it.
With templates, you’re not stuck with basic resizing. You can control everything, like video dimensions and even how the final piece feels on-screen.
And it doesn’t stop at just resizing. You can add a whole bunch of fun and useful touches, including:
You can weave all these details into your workflows, giving your content a polished, personalized vibe without it feeling like extra work.
4. Manual or Automatic Publishing
Sometimes you want to keep an eye on every detail before hitting publish. Other times, you just want everything to handle itself while you focus on something else. Repurpose gives you both options, so you’re in charge no matter what mood you’re in.
Once your workflows are set up, all you’ve got to do is drop your content into the source. From there, Repurpose jumps into action—fine-tuning your posts and sending them to your chosen platforms without you lifting another finger.
How Much Does Repurpose.io Cost?
Repurpose gives you a 14-day free trial to explore everything the platform has to offer. The free account lets you test out all the features, including auto publishing, scheduling, and more. However, you’re limited to posting up to 10 pieces of content during the trial period. Once the trial ends, you’ll need to switch to a premium plan based on your needs.
Here’s the updated pricing breakdown:
The Pros and Cons of Repurpose.io
Repurpose comes with plenty of perks, but like anything, it’s not perfect. While it has a lot going for it, there are a few areas where it could do better. Let’s take a closer look at both the Pros and the Cons.
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Alternatives Worth Checking Out
If Repurpose.io isn’t quite what you need, here are some other tools that might fit the bill:
1. Wave.video
Wave.video is packed with tools for live streaming, editing, and hosting videos—and if repurposing content is on your mind, it’s got you covered there too.
You can stream live on multiple platforms at the same time, helping you reach more people without any extra effort. After your stream, the editor lets you throw in captions, watermarks, GIFs, or stock images, and resize the clips to fit perfectly on different social media platforms.
You can even flip your live streams into podcasts and share them on platforms better suited for audio content.
Wave.video offers a free plan with just enough features to get you started, and if you need more, the paid plans start at $16 per month (billed annually).
2. Pictory
Pictory is a tool designed to help you craft engaging video content, especially if you’re working with long-form material. With its various editing options, you can transform raw footage or lengthy content into bite-sized, shareable pieces that grab attention.
With Pictory, you can turn scripts and blog posts into videos, trim or edit clips using text, and even summarize long videos into shorter highlights. It also lets you add captions, auto-transcribe your videos, and more. That said, it doesn’t have an automatic uploading feature like Repurpose, which might feel like a letdown for some.
As for pricing, Pictory leans on the pricier side—its plans start at $19 per month. Still, you can take it for a spin with their 15-day free trial before committing.
3. ContentFries
ContentFries is a handy tool that takes a single long piece of content and transforms it into multiple shorter clips. It’s perfect for breaking down lengthy videos into bite-sized pieces you can post or schedule across your social media platforms, keeping your content calendar full for weeks—or even months.
This tool also helps you enhance your videos with captions, intros, outros, logos, and other elements to make them more engaging. You can resize videos, duplicate them, add progress bars, and use templates to streamline your workflow and speed up production.
ContentFries starts at $9 per month, though the storage and editing features are somewhat limited at this price. If you’re curious about trying it out, there’s also a free plan to help you get started.
Wapping Things Up
We’ve taken a closer look at how Repurpose.io turns the often time-consuming task of sharing content across multiple platforms into something much more manageable. What really stands out is its ability to automatically publish your content on your chosen sites, saving you from all the extra clicks and uploads.
If juggling social media feels like it’s eating up your time, Repurpose.io might just be what you need. It helps your content show up where your audience hangs out, without requiring hours of effort on your part.
After diving into this Repurpose.io Review, it’s clear this tool is a solid pick for creators looking to work smarter, not harder.
